HERA is one of Korea's leading beauty brands, owned by South Korean conglomerate Amore Pacific and is highly respected around the world. The brand's name is inspired by the Greek goddess Hera, who symbolises natural beauty, grace and elegance.

HERA focuses on cutting-edge luxury cosmetics, combining innovative technologies and traditional beauty rituals. The brand's products are groundbreaking in Korean beauty care, differentiating themselves from many European cosmetics with their unique and patented complexes developed by HERA scientists.